Qarya — Real Estate Community Management Platform Design Solution
Designed Qarya — a digital community management platform connecting residents, property managers, and maintenance teams across a Resident Mobile App, Public Website, and Admin Portal.
Role
Lead Product Designer (UX/UI) — led end-to-end product design from discovery research and information architecture to high-fidelity UI design, system design, prototyping, and usability testing across 3 interconnected platforms.
Author
Shayan Designs
Primary Tools
Figma, FigJam, Maze
Scope
End-to-End Product Design
The Background
Qarya is a digital community management platform designed to simplify communication between residents, property managers, and maintenance teams. The platform allows residents to submit complaints, pay maintenance dues, book amenities, receive announcements, and monitor service requests while enabling management teams to automate operations from one centralized dashboard. I led the product design from discovery through usability testing, designing the complete ecosystem across three interconnected platforms.
Key Friction Points
Residential communities were relying on WhatsApp groups, spreadsheets, phone calls, and paper records to manage daily operations. This created several critical problems: residents never knew the status of their complaints, maintenance requests were frequently forgotten, payments were manually tracked in Excel, and management teams wasted over 3 hours daily coordinating tasks across scattered channels.
Key Results & Outcomes
60% reduction in administrative coordination time.
74% resident adoption of digital payments within the first month.
1.8 Days average complaint resolution time post-launch.
+52 NPS improvement in resident satisfaction.
The Design Process
Discover
Conducted 12 resident interviews, 4 property manager interviews, workflow observation, and competitor analysis to map pain points in daily community management.
Define
Created user personas, customer journey maps, jobs-to-be-done frameworks, and defined opportunity areas to bridge the communication gap between residents and management.
Ideate
Explored multiple navigation concepts, designed three distinct dashboard structures, and validated layouts through card sorting and user flow mapping.
Prototype
Designed high-fidelity screens for the Resident Mobile App, Public Website, and Admin Dashboard, backed by one shared design system to maintain visual and functional consistency.
Test
Executed remote usability testing with 8 residents and 4 property managers testing key tasks like complaint submission, maintenance assignment, payment tracking, and report generation.
Research Insights
Residents had zero visibility after submitting complaints, causing frequent follow-up calls to management.
Property managers spent more than 3 hours every day managing operations manually on WhatsApp and Excel.
Maintenance staff received incomplete information lost inside unstructured WhatsApp conversations.
Residents frequently missed payment deadlines due to a lack of digital invoices and automated reminders.
Designing for distinct user needs: residents demanded simplicity, while property managers required high data density.
Managing complex multi-department complaint status flows (Submitted → Assigned → In Progress → Inspection → Completed → Closed) without overwhelming users.
Handling large-scale data tables with thousands of records for admins using smart filtering, search, pagination, and bulk actions.
Transparent Complaint Tracking — visual status pipeline showing real-time updates from submission to resolution.
Smart Notifications — prioritized alert system for payment due, maintenance assigned, complaint resolved, and emergency notices.
Bulk Admin Actions — bulk assignment, bulk status updates, bulk export, and messaging for rapid admin workflows.
Digital Payments Suite — in-app payment tracking, automated reminders, digital receipts, and downloadable invoices.
Tools & Technologies
Software used to research, prototype, and deliver this project
Qarya transformed fragmented community operations into one connected digital ecosystem where residents gained transparency, administrators reduced manual work, and maintenance teams operated with greater efficiency.
Shayan Designs
Lead Product Designer (UX/UI)
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